Bachelor's Degree in Strategic Marketing

RVOE 20233640

Objectives:

To train graduates in Strategic Marketing with knowledge, skills and abilities, capable of planning, developing and executing comprehensive marketing strategies, from the creation of a concept, commercialization and analysis of the consumer experience; carrying out brand positioning, designing pricing and distribution strategies in both traditional and digital media. With emotional strength and skills for the creation of innovation and entrepreneurship projects in a digital context.

First quarter:

  • Business Administration
  • Financial Mathematics
  • Economy
  • Marketing Fundamentals
  • Emotional intelligence

Second quarter:

  • Mathematics for economics I
  • Microeconomics
  • Finance for marketing
  • Digital evolution

Third quarter:

  • Mathematics for economics II
  • Macroeconomy
  • Statistics I
  • Innovation I: Formulation and validation of business idea

Four quarter:

  • Financial Accounting II
  • Strategic direction
  • Consumer behavior
  • Statistics II
  • Leadership and teamwork

Fifth quarter:

  • Commercial communication
  • Strategic decisions in marketing
  • Corporate identity and positioning
  • Market Research I
  • Innovation II: Development of a business idea prototype

Sixth quarter:

  • E-commerce
  • International Marketing
  • Market Research II
  • Meditation

Seventh quarter:

  • Commercial distribution
  • Commercial price management
  • Mobile marketing
  • Digital marketing strategy
  • Innovation III: Raising capital

Eighth quarter:

  • Digital advertising
  • Digital marketing plan
  • Measurement and web analytics
  • Management of virtual communities and social networks
  • Personal Finance

Ninth quarter:

  • Attraction marketing
  • Social media marketing
  • Customer-centric business strategy
  • Marketing Automation
  • Innovation IV: Legal constitution and commercial launch of the business

RVOE 20233640

Objectives:

To train graduates in Strategic Marketing with knowledge, skills and abilities, capable of planning, developing and executing comprehensive marketing strategies, from the creation of a concept, commercialization and analysis of the consumer experience; carrying out brand positioning, designing pricing and distribution strategies in both traditional and digital media. With emotional strength and skills for the creation of innovation and entrepreneurship projects in a digital context.

First quarter:

  • Business Administration
  • Financial Mathematics
  • Economy
  • Marketing Fundamentals
  • Emotional intelligence

Second quarter:

  • Mathematics for economics I
  • Microeconomics
  • Finance for marketing
  • Digital evolution

Third quarter:

  • Mathematics for economics II
  • Macroeconomy
  • Statistics I
  • Innovation I: Formulation and validation of business idea

Four quarter:

  • Financial Accounting II
  • Strategic direction
  • Consumer behavior
  • Statistics II
  • Leadership and teamwork

Fifth quarter:

  • Commercial communication
  • Strategic decisions in marketing
  • Corporate identity and positioning
  • Market Research I
  • Innovation II: Development of a business idea prototype

Sixth quarter:

  • E-commerce
  • International Marketing
  • Market Research II
  • Meditation

Seventh quarter:

  • Commercial distribution
  • Commercial price management
  • Mobile marketing
  • Digital marketing strategy
  • Innovation III: Raising capital

Eighth quarter:

  • Digital advertising
  • Digital marketing plan
  • Measurement and web analytics
  • Management of virtual communities and social networks
  • Personal Finance

Ninth quarter:

  • Attraction marketing
  • Social media marketing
  • Customer-centric business strategy
  • Marketing Automation
  • Innovation IV: Legal constitution and commercial launch of the business

Find your ideal career