Bachelor's Degree in Strategic Marketing
RVOE 20233640
Objectives:
To train graduates in Strategic Marketing with knowledge, skills and abilities, capable of planning, developing and executing comprehensive marketing strategies, from the creation of a concept, commercialization and analysis of the consumer experience; carrying out brand positioning, designing pricing and distribution strategies in both traditional and digital media. With emotional strength and skills for the creation of innovation and entrepreneurship projects in a digital context.
First quarter:
- Business Administration
- Financial Mathematics
- Economy
- Marketing Fundamentals
- Emotional intelligence
Second quarter:
- Mathematics for economics I
- Microeconomics
- Finance for marketing
- Digital evolution
Third quarter:
- Mathematics for economics II
- Macroeconomy
- Statistics I
- Innovation I: Formulation and validation of business idea
Four quarter:
- Financial Accounting II
- Strategic direction
- Consumer behavior
- Statistics II
- Leadership and teamwork
Fifth quarter:
- Commercial communication
- Strategic decisions in marketing
- Corporate identity and positioning
- Market Research I
- Innovation II: Development of a business idea prototype
Sixth quarter:
- E-commerce
- International Marketing
- Market Research II
- Meditation
Seventh quarter:
- Commercial distribution
- Commercial price management
- Mobile marketing
- Digital marketing strategy
- Innovation III: Raising capital
Eighth quarter:
- Digital advertising
- Digital marketing plan
- Measurement and web analytics
- Management of virtual communities and social networks
- Personal Finance
Ninth quarter:
- Attraction marketing
- Social media marketing
- Customer-centric business strategy
- Marketing Automation
- Innovation IV: Legal constitution and commercial launch of the business
RVOE 20233640
Objectives:
To train graduates in Strategic Marketing with knowledge, skills and abilities, capable of planning, developing and executing comprehensive marketing strategies, from the creation of a concept, commercialization and analysis of the consumer experience; carrying out brand positioning, designing pricing and distribution strategies in both traditional and digital media. With emotional strength and skills for the creation of innovation and entrepreneurship projects in a digital context.
First quarter:
- Business Administration
- Financial Mathematics
- Economy
- Marketing Fundamentals
- Emotional intelligence
Second quarter:
- Mathematics for economics I
- Microeconomics
- Finance for marketing
- Digital evolution
Third quarter:
- Mathematics for economics II
- Macroeconomy
- Statistics I
- Innovation I: Formulation and validation of business idea
Four quarter:
- Financial Accounting II
- Strategic direction
- Consumer behavior
- Statistics II
- Leadership and teamwork
Fifth quarter:
- Commercial communication
- Strategic decisions in marketing
- Corporate identity and positioning
- Market Research I
- Innovation II: Development of a business idea prototype
Sixth quarter:
- E-commerce
- International Marketing
- Market Research II
- Meditation
Seventh quarter:
- Commercial distribution
- Commercial price management
- Mobile marketing
- Digital marketing strategy
- Innovation III: Raising capital
Eighth quarter:
- Digital advertising
- Digital marketing plan
- Measurement and web analytics
- Management of virtual communities and social networks
- Personal Finance
Ninth quarter:
- Attraction marketing
- Social media marketing
- Customer-centric business strategy
- Marketing Automation
- Innovation IV: Legal constitution and commercial launch of the business